Welcome to Milwaukee Live

Tuesday, August 4, 2009

Ad uses Obama's Daughters


Sasha and Malia Obama are largely off limits to the news media, but that hasn’t stopped a Washington nonprofit from making the first daughters the subject of a new advertising campaign. Though the ads, placed in Union Station by the Physicians Committee for Responsible Medicine, could certainly get White House attention, they risk a father’s anger.

In the ad, Jasmine Messiah, an 8-year-old vegetarian from a Florida public school, asks the question: “President Obama’s daughters get healthy school lunches. Why don’t I?”

Jasmine has also written a letter to Sasha and Malia, urging them to help by signing the committee’s petition to Congress, which urges lawmakers to increase the number of vegan, vegetarian and nondairy food options in public schools. The Obama girls attend Sidwell Friends, an elite private school in Washington.

“A lot of schools, including mine, don’t offer enough healthy fruits, vegetables

and vegetarian meals,” third-grader Jasmine writes. “I’m glad that your school, Sidwell Friends, already has lots of healthy options in the cafeteria, including vegetarian chili and roasted vegetable pizza. If we work together, we can make sure all students can eat healthy school lunches.”

But media and political experts say the campaign could easily anger a popular president who has taken steps to shield his daughters from the spotlight. “This is not the way to win the heart of the president,” said Brookings Institution Governance Studies Director Darrell West. “It’s dangerous to target Obama’s daughters because many people view family members as off limits for political advocacy. That’s especially relevant in this case because his daughters are so young.” - Politico Story

No comments: