I hear everyday from people complaining about the ALS Ice Bucket Challenge. They don't get how this is doing any good.
For starters I think that it is pretty obvious. Many people didn't even know what ALS was. Now many are finding out that ALS stands for Amyotrophic Lateral Sclerosis, more commonly known as Lou Gehrig's disease. So it is building awareness.
Also, last year the foundation for ALS received only $19.4 million. This year thanks to the Bucket Challenge they doubled that in only 1 month. They received $8.6 million in just one weekend.
So you might not be a fan of it clogging up your Social Media, the fact is that it has turned out to be one of the most brilliant fundraisers ever. So just stop for a minute every time you see one of those people dumped the bucked that it is doing exactly what it was intended to do, raise awareness and funds for a good cause.
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