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Monday, May 18, 2009

Obama Team Rebranding Washington

Global War on Terror is out -- "overseas contingency operation" is in.

Terrorist attack is out -- "man-caused disaster" is in.

Since the new administration took office, Washington has been consumed, on both sides of the aisle, by a kind of re-branding madness. This marathon in semantics has had a variety of tactical purposes, depending on who's got his Sharpie on the dictionary.

The Obama administration, through a string of delicate shifts in terminology, has softened -- or at least obfuscated -- the essence of the war against Islamic extremism.

Homeland Security Secretary Janet Napolitano, arguably the Washington equivalent to Madonna of re-branding, delivered an entire set of testimony without using the word "terrorism." She says she prefers "man-caused disasters."

And the administration as a whole phased out the term "Global War on Terror." "Overseas contingency operation" became the tag that is now used in budget documents to explain where billions of taxpayer dollars are going.

Napolitano told the German magazine Der Spiegel she's avoiding such hot-button words like "terrorism" to demonstrate the administration's desire to "move away from the politics of fear toward a policy of being prepared for all risks that can occur."

Secretary of State Hillary Clinton gave even less of an explanation, telling reporters in March that the name switch for the War on Terror "speaks for itself." - FOX News Story

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