In the wake of two polls showing seniors skeptical of health reform, the Obama administration has made a $700,000 national cable ad buy, featuring Andy Griffith talking about the Medicare benefits within the law, aimed at selling a key voting block on new provisions.
“With the new health care law, more good things are coming — free checkups, lower prescription costs and better ways to protect us and Medicare from fraud,” Griffith says in the 30-second spot, which went live today and is part of a Medicare open enrollment campaign that will continue through December.
The first run is on 4 national cable networks — CNN, Weather Channel, Lifetime and Hallmark — and will expand to further networks in coming months.
Recent polls have shown seniors to be the demographic most skeptical of the new health reform law. Just over one-third believe that the law allows for death panels or “allow a government panel to make decisions about end-of-life care for people on Medicare,” a Kaiser Family Foundation poll found Thursday.
Forty-six percent of seniors surveyed viewed the law unfavorably, compared with 38 percent who viewed it favorably. - Politico Story
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