Mounting evidence that independent voters have soured on the Democrats is prompting a debate among party officials about what rhetorical and substantive changes are needed to halt the damage.
Following serious setbacks with independents in off-year elections earlier this month, White House officials attributed the defeats to local factors and said President Barack Obama sees no need to reposition his own image or the Democratic message.
Since then, however, a flurry of new polls makes clear that Democrats are facing deeper problems with independents—the swing voters who swung dramatically toward the party in 2006 and 2008 but who now are registering deep unease with the amount of spending and debt called for under Obama's agenda in an era of one-party rule in Washington.
A Gallup Poll released last week offered a disturbing glimpse about the state of play: just 14 percent of independents approve of the job Congress is doing, the lowest figure all year. In just the past few days alone, surveys have shown Democratic incumbents trailing Republicans among independent voters by double-digit margins in competitive statewide contests in places as varied as Connecticut, Ohio and Iowa.
Obama’s own popularity among independents has fallen significantly, too. A CBS News poll Tuesday showed the president’s approval rating among unaligned voters falling to 45 percent — down from 63 percent in April.
“We withdrew from the accounts of voters and now we need to pay them back,” said Nathan Daschle, executive director of the Democratic Governors Association. “We are having these conversations right now about what independents need to see and hear.” - Politico Story
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