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Tuesday, September 7, 2010

Democrats Launch $2 Million Health Care Sales Pitch

The Democrat-led Health Information Center will go live Wednesday with a $2 million national ad campaign touting the new law’s early-to-implement insurance reforms and throwing a pro-reform voice onto airwaves currently dominated by anti-reform messages.

The ads are the Center's first move to defend the health reform law but far from its last. Founded by top Democratic strategists earlier this summer, the Center is a multi-million-dollar effort to show off the law's benefits while also batting down what the group considers false claims and misinformation. Where Democratic politicians have shied away from discussing the controversial health overhaul on the stump, turning their attention toward jobs and the economy, the Center will tackle the issue head on. - Politico Story

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